Top 25 Hottest Israeli Start-Ups

To identity the most promising Israeli Internet companies Informilo asked angel investors and VCs in Israel to nominate and vote on companies outside of their own portfolios. Some of the companies have moved their headquarters to the U.S. but all on the list have Israeli roots. The list contains a number of late stage companies that are considing initial public offerings. Others are below the radar but unlikely to stay there for long. Below find our picks for the top 25:








New York, NY, USA

What it does:Content discovery platform.

Why it’s hot:“Content marketing” — creating and sharing content to engage current and potential consumer bases — is gaining traction. Outbrain is well-positioned for a shift to a greater emphasis on content; its installed on more than 90,000 blogs and websites. American Express, Proctor & Gamble, GE and General Mills use it as part of their marketing strategy to reach target audiences.



Tel Aviv, Israel

What it does:Free publishing platform for websites, Facebook pages and mobile sites.

Why it’s hot: Raised $58.5 million in funding in four rounds since 2007. Has more than 12 million users; 3,000 mobile sites are created each day. Last year it launched “FB eStore,” which allows companies to take payments, via PayPal, directly on their Facebook fan pages. Some surveys say 40% of small businesses use Facebook as their sole marketing channel, giving Wix a good market to grow into.



palo alto, ca, usA

What it does:Free navigation and traffic service that creates “local driving communities that work together to improve the quality of everyone’s daily driving.”

Why it’s hot:Has a community of 13 million global “traffic resisters” who keep users informed about road conditions in real time. In February Waze integrated Foursquare and Yelp points of interest into the service. Consistently the number one navigation app in the Android Marketplace.



foster city, ca, us

What it does:Cloud-based tools to help web and mobile publishers engage their audience.

Why it’s hot:More than 260,000 publishers and 250 million end users in 120 countries use Conduit tools, including Major League Baseball, Time Warner Cable, Chelsea Football Club, Groupon, and Fox News. In April, Conduit was valued at $1.3 billion when investor Yozma Venture Capital sold its stake and J.P. Morgan’s fund bought 7% of the company for $100 million.



Tortola, British Virgin Islands

What it does:Social investment network.

Why it’s hot: 1.75 million traders have placed more than 17 million trades through eToro’s award-winning OpenBook and WebTrader platforms since January 2012. Traders can learn from each other, share live trading information and use on their collective trading power. Received Best of Show at FinovateFall for its Social Trading Index, which enables traders to create their own indices and make them available to the eToro investment network.


solar edge

Hod Hasharon, Israel

What it does:Solar power optimization solutions.

Why it’s hot: Maximizes the power generation of residential, commercial and large-scale PV system installations by up to 25%, for a faster return on investment. By Q2 2012, SolarEdge had shipped over 1,000,000 power optimizers to more than 30 countries worldwide.




Binyamina, Israel

What it does:Global online marketplace offering tasks and services, usually for $5.

Why it’s hot:The site lists more than1,000,000 services available for $5 to $150. Provides a “living marketplace” for micro-entrepreneurs in more than 200 countries.



Limassol, Cyprus

What it does: Free text, calling, photo messages and location-sharing with other Viber users.

Why it’s hot: Founded by American-Israeli entrepreneur Talmon Marco, Viber is growing fast: it had more than 100 million users as of September, up from 65 million in July. It’s available on a range of platforms, and in 10 languages. Disrupting mobile operators and the previous generation of disruptors, such as Skype.



menlo Park, ca, usA

What it does: Cloud-based solution to make ERP systems easy to install, use, upgrade, and maintain.

Why it’s hot: Panaya’s software-as-a-service helps companies that use SAP or Oracle to reduce 80% of their upgrade and testing risk and effort. Used on 2,500 ERP systems among 500 customers in 54 countries. Management team are all seasoned professionals with 15+ years experience in the tech sector.


New York, NY, usA

What it does:International ecommerce platform that enables U.S. retailers to transact with consumers in more than 100 countries and 40 currencies worldwide.

Why it’s hot:Solves a problem experienced by many U.S. retailers looking to sell overseas. Works with more than 125 leading U.S. brands and retailers, including Williams Sonoma, Macy’s, J. Crew, and CB2. Experiencing triple-digit growth in sales volumes. Successfully pivoted from its start as a currency exchange.

palo alto, ca, us

What it does: Free to-do list app.

Why it’s hot:One of the most popular task-management apps on the market. saw 100,000 downloads in the first 24 hours after launch for iOS; Android users downloaded half a million in the first 30 days. The company plans future announcements of services that will go beyond managing to helping users get things done.


seeking alpha

new york, ny, us

What it does:Website for actionable stock market opinion and analysis, and vibrant, intelligent finance discussion.

Why it’s hot:The only free, online source for over 1,500 public companies’ quarterly earnings call transcripts, including the S&P 500. Named the Most Informative Website by Kiplinger’s Magazine and has received Forbes‘ ‘Best of the Web’ Award. More than 1.2 million readers among money managers, research analysts, investment bankers, and serious individual investors.



tel aviv, israel

What it does:Management tools for SMEs, using a freemium model.

Why it’s hot:Offers everything from a unified contact system and inventory management to billing and accounts payable. Seeks to “empower micro-businesses and freelancers worldwide with the management tools they need to flourish.”And helps those businesses to connect with each other for greater success. Thousands of small businesses join daily; should reach one million customers this year.



Or Yahuda, Israel

What it does:Family tree-building software and services.

Why it’s hot:Available worldwide, in 38 languages. Ranked the #2 most popular genealogy site by ProGenealogists in 2011 and the #3 in 2009and 2010. Has more than 64 million members, 23 million family trees, and one billion names in family trees.




New york, ny, us

What it does:Enables easy & safe global payments.

Why it’s hot:Operational since 2005, profitable, and well-funded. More than 1,000 partners use Payoneer to pay hundreds of thousands of selling agents, affiliates and service providers in 210 countries. Processes more than $500 million in yearly payments; grew more than 100% per year in the four years to 2011.




yehud, israel

What it does: Provides a Software-as-a-Service solution for monitoring water distribution networks

Why it’s hot:The World Bank estimates 25-30% of water is lost due to leaks and other infrastructure problems; TaKaDu claims its patented technology can reduce leaks by 30% and bursts by 40%. Its services are used by leading water utilities worldwide. Winner of Technology Pioneer 2011 award from the World Economic Forum, and in October was listed on boththe Global Cleantech 100and the Artemis Top 50, for the third year in a row.




palo alto, ca, us

What it does:Offers social media tools to online businesses helping them integrate their sites with top social networks.

Why it’s hot:Works with more than 500 enterprises and touches more than one billion users per month. In June, secured $15.3 Million in funding from Advance Publications, Mayfield Fund, Benchmark Capital, DAG Ventures and Adobe. 2011 sales more than tripled year-over-year and the average new deal size nearly doubled. Social infrastructure has become a requirement for online businesses; Gigya’s approach of offering everything a site needs to be social puts it in a good position for future growth.




tel aviv, israel

What it does:Digital marketing software focused on search marketing and online advertising.

Why it’s hot:$25 billion+ in annual client sales revenue is directed through Kenshoo, which has campaigns running in more than 190 countries with clients including Expedia, Facebook, Hitwise, Omnicom, Travelocity, and Zappos. Backed by Sequoia Capital and Arts Alliance, the company delivers 1 billion+ Facebook ads and 1.5 billion+ SEM impressions a day. A market leader with a solid position in a growth market.



Petah Tikvah, Israel

What it does:Works with ISPs and Managed Service Providers (MSPs) to deliver managed cloud-based storage and protection to small and medium-sized businesses.

Why it’s hot: Managed storage solutions are the next big revenue opportunity for service providers. CTERA enables them to create, deploy and manage cloud storage services quickly and easily. Won the MSPAlliance MSPWorld Cup Award in October. Backed by Benchmark CapitalVenrockand Cisco, it’s considered by some to be a candidate to be “the Dropbox for the enterprise.”



Petah Tikvah, Israel

What it does: Free credit and debit card protection; scans statements for fraudulent charges.

Why it’s hot: Uses crowdsourced big-data analytics to harness the collective knowledge of millions of consumers reporting billing complaints online and to their merchants and banks. Since its launch 18 months ago, BillGuard claims to have saved its users nearly $1 million in unwanted or fraudulent charges.It’s also the first financial service to integrate with the new iPhone Passbook Wallet.




hackensack, nj, u.s.

What it does: Pioneer of broadcast-quality, video-over-cellular solutions that allow live video transmission from any location.

Why it’s hot: LiveU’s 3G/4G LTE bonded uplink solutions are used by the world’s leading broadcasters, news agencies and online media in over 60 countries; services have been used for the London 2012 Olympics, 2012 US Presidential Campaign, 2011 British Royal Wedding, Hurricane Irene, Japanese Tsunami, Academy Awards®, GRAMMY Awards®, Super Bowl, and many other events.


supersonic ads

london, uk

What it does:Provides virtual currency monetization for online games, virtual worlds and social networks.

Why it’s hot:It runs video, brand engagement, and direct response campaigns across a network of over 500 leading games, publishers, and social networks in 200 countries. First virtual currency monetization platform to focus on the European market; has processed £50 million worth of virtual currencies since 2009.



london, uk

What it does:A web service that enables users to manage their PCs from anywhere and improve performance.

Why it’s hot:The service is free to download and free to use with up to 5 PCs; it ‘s been downloaded by more than 3 million PC users around the world. Shares investors with Dropbox, Flipboard, LinkedIn, Pinterest and Skype, and has raised over $15 million to date.



tel Aviv, israel

What it does:Text-to-video platform that can automatically turn any text-based article, post or feed into a short video.

Why it’s hot:More than 20,000 sites have generated videos using Wibbitz, which also allows publishers to monetize their videos through pre-roll advertising. In June the company closed a $2.3 million Series A round headed up by Horizons Ventures, Li Ka-shing‘s investment fund; previous investors Initial Capitaland lool Venturesalso participated. Wibbitz is ready to grow along with the rise in popularity of online videos.




Tel Aviv, israel

What it does: Free cross-browser development platform; developers write and maintain one JavaScript code to create an extension that’s compatible with all major browsers.

Why it’s hot: Powering 166 million+ users and counting. Management tools make it easy for users to keep apps up-to-date; analytics enable users to track performance. Investors include Oren Zeev, a Founding Partner at Orens Capital and a former General Partner at Apax Partners.








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