Israel’s Top 25 Hottest Start-Ups

To identity the most promising Israeli Internet companies Informilo asked angel investors and VCs focused on Israel to nominate and vote on companies outside of their own portfolios. Some of the companies have moved their headquarters to the U.S. but all on the list have Israeli roots. Some are well known: In the belief that a select group of Israeli companies has a shot to dominate markets globally, tier-one venture firms are lining up to fund huge new rounds for companies like Outbrain, MyHeritage, eToro and Gigya that are bulking up rather than selling out. Others are below the radar but unlikely to stay there for long. Click to see our picks for the Top 25.



Late Stage


New York, NY, USA

What it does: Content discovery platform.

Why it’s hot:“Content marketing” — creating and sharing content to engage current and potential consumer bases — is gaining traction. Outbrain is well-positioned for a shift to a greater emphasis on content; it’s installed on more than 100,000 blogs and websites, and serves more than 14 billion page views a month, all pointing to quality content on its network of publishers. American Express, Proctor & Gamble, GE and General Mills use it as part of their marketing strategy to reach target audiences.


Tel Aviv, Israel

What it does:Free publishing platform for websites, Facebook pages and mobile sites.

Why it’s hot: Just filed for an IPO on the NYSE, where it hopes to raise $100 million. Wix had $34.1 million in revenues in the first six months of this year and net losses of $10.1 million. It claims 14 consecutive quarters of growth. The company has more than 37 million users; more than 3,000 mobile sites are created each day. Last year it launched “FB eStore,” which allows companies to take payments, via PayPal, directly on their Facebook fan pages. This month it launched new tools for mobile site design, helping its users take advantage of the shift to mobile for day-to-day activities and payments.



Or Yahuda, Israel

What it does:Family tree-building software and services.

Why it’s hot:Available worldwide, in 38 languages. Ranked the #2 most popular genealogy site by ProGenealogists in 2011 and the #3 in 2009and 2010. Has more than 75 million members, 27 million family trees, and 1.5 billion names in family trees.MyHeritage has raised a total of $49 million; in 2008 the company raised $15 million from Index Ventures and Accel Partners;  in November 2012, the company raised $25 million in a round led by Bessemer Venture Partners (BVP). MyHeritage has also been on the acquisition trail, buying more than nine competitors or complementary providers in the past six years. The company expects revenues to continue growing at year-over-year rates above 100%.



palo alto, ca, u.s.

What it does:Offers online businesses social infrastructure to integrate social network functionality throughout their web properties.

Why it’s hot:Works with more than 650 enterprises, including 44 of the top 100 websites. Gigya reaches 1.5 billion unique users per month — nearly two-thirds of the global internet population. At yearend 2012 the company nearly tripled its sales growth from 2011 and recorded its largest quarter ever, with 33% quarter-over-quarter growth in Q4. In September Gigya raised a $25 million funding round, bringing the total raised to $70 million in venture funding. Social infrastructure has become a requirement for online businesses; Gigya’s approach of offering everything a site needs to be social puts it in a good position for future growth.


Solar Edge

Hod Hasharon, Israel

What it does:Solar power optimization solutions.

Why it’s hot: Maximizes the power generation of residential, commercial and large-scale PV system installations by up to 25%, for a faster return on investment. As of Q2 2013, SolarEdge had shipped over two million power optimizers to more than 45 countries worldwide.




Tortola, British Virgin Islands

What it does:Social investment network.

Why it’s hot: Three million traders in more than 140 countries have placed more than 50 million trades through eToro’s award-winning OpenBook and WebTrader platforms since January 2012. Traders can learn from each other, share live trading information and use their collective trading power. Received Best of Show at FinovateFall for its Social Trading Index, which enables traders to create their own indices and make them available to the eToro investment network. In July eToro added fractional stock investment to its platform, enabling users to invest in the shares of large brands.



Binyamina, Israel

What it does:Global online marketplace offering tasks and services, usually for $5.

Why it’s hot:As of August the site lists more than2,000,000 services available for $5 to $500. It says 4,000 new services, across 120 categories, are added each day. Recently launched a Mission Control dashboard to give “giggers” and buyers better access to metrics and analytics. Provides a “living marketplace” for micro-entrepreneurs in more than 200 countries.



Limassol, Cyprus

What it does: Free text, calling, photo messages and location-sharing with other Viber users.

Why it’s hot: Founded by American-Israeli entrepreneur Talmon Marco, Viber is growing fast: it had more than 200 million users in over 193 countries as of September, up from 100 million users a year ago. It’s available on a range of platforms, and in 10 languages. Disrupting mobile operators and the previous generation of disruptors, such as Skype.



Menlo Park, CA, U.S.

What it does: Cloud-based solution to make ERP systems easy to install, use, upgrade, and maintain.

Why it’s hot: Panaya’s software-as-a-service helps companies that use SAP or Oracle to reduce 70% of their upgrade and testing risk and effort. Used by over 800 A-list customers in more than 54 countries. Management team are all seasoned professionals with 15+ years experience in the tech sector. In January Panaya raised $16 Million in Series D funding from existing investors, led by Battery Ventures. The money will be used to fund Panaya’s aggressive growth strategy.



New york, NY,  USA.

What it does:Enables easy and safe global payments.

Why it’s hot:Operational since 2005, profitable, and well-funded. Payoneer has served thousands of companies and more than one million payees around the world. Processes more than $500 million in yearly payments. Ranked 34 on Deloitte’s Technology 2012 Fast 500 in North America, Payoneer grew 4,751% from 2007 to 2011.



Tel Aviv, Israel

What it does:Digital marketing software focused on search marketing and online advertising.

Why it’s hot:$25 billion+ in annual client sales revenue is directed through Kenshoo, which has campaigns running in more than 190 countries with clients including Expedia, Facebook, Hitwise, Omnicom, Travelocity, and Zappos (46% of Fortune 50 companies are users). Kenshoo has 1.2+ million active campaigns for local, national, and global businesses; 3+ billion keywords are managed through the platform. Backed by Sequoia Capital and Arts Alliance, the company is a market leader with a solid position in a growth market.



Tel Aviv, Israel

What it does:Performance-based marketing solutions.

Why it’s hot:Offers publishers and advertisers a complete range of performance-based marketing solutions on web, mobile and social platforms. Matomy serves 40 billion impressions per month for 500 of the world’s leading advertisers across 10,000 publishers in 85 countries. 2013 revenue is expected to reach around $200 million, up from $120 million in 2012; the company is profitable. Expected to go public in London later this year; it may seek to raise $100 million.



New York, NY, U.S.

What it does:Content distribution and monetization platform.

Why it’s hot:Taboola is a leading content distribution and discovery platform, serving three billion daily recommendations to over 300 million monthly visitors on publisher sites that include USA Today, TMZ, Time and The New York Times. Started by “a bunch of geeks [who were in] the Israeli army, passionate about the unique problems that can be solved with advanced mathematics,” in February the company raised another $15 million in funding from Pitango VC, Evergreen Venture Partners, WGI Group, and TheMarker. This rounds brings total funding to $40 million; it will fund more employees and new offices in strategic locations.



Herzliya, Israel

What it does:Social gaming.

Why it’s hot:Since its launch in 2009, over 85 millions players worldwide have come together to play Plarium’s games and applications; it has more than three million daily players. Plarium is Facebook’s second-largest hardcore games developer, and is currently expanding into the mobile arena. The company’s games are available on all major social networks, including Facebook, Vkontakte, Odnoklassniki and Plarium has since seen revenues double year over year since 2009.





Palo Alto, CA, U.S.

What it does: Free to-do list app.

Why it’s hot:One of the most popular task-management apps on the market. saw 100,000 downloads in the first 24 hours after launch for iOS; Android users downloaded half a million in the first 30 days. In June the company raised a $3.5 million seed round, after having received $1 million in angel funding from Innovation Endeavors (Eric Schmidt’s fund), Joe Lonsdale, Blumberg Capital, Joe Greenstein and others. The company is now rolling out a range of standalone apps that complement its management apps, starting with a new calendar. It also recently linked to Kiip’s reward platform, which gives users incentives to complete their to-do lists.


Seeking Alpha

New York, NY,  U.S.

What it does:Website for actionable stock market opinion and analysis, and vibrant, intelligent finance discussion.

Why it’s hot:The only free, online source for over 3,000 public companies’ quarterly earnings call transcripts, including the S&P 500. Named the Most Informative Website by Kiplinger’s Magazine and has received Forbes‘ ‘Best of the Web’ Award. More than 1.2 million readers among money managers, research analysts, investment bankers, and serious individual investors. According to Nielsen, a significantly higher percentage of SA readers are decision makers or “influencers” for the purchase of financial services (13.8%) than for any other major finance website.



Petah Tikvah, Israel

What it does:Works with ISPs and Managed Service Providers (MSPs) to deliver managed cloud-based storage and protection to small and medium-sized businesses.

Why it’s hot: Managed storage solutions are the next big revenue opportunity for service providers. CTERA enables them to create, deploy and manage cloud storage services quickly and easily. Gartner Group chose CTERA as one of five Cool Vendors in Storage Technologies for 2013. Backed by Benchmark CapitalVenrockand Cisco, it’s considered by some to be a candidate to be “the Dropbox for the enterprise.”




Hackensack, NJ, U.S.

What it does: Pioneer of broadcast-quality, video-over-cellular solutions that allow live video transmission from any location.

Why it’s hot: LiveU’s 3G/4G LTE bonded uplink solutions are used by the world’s leading broadcasters, news agencies and online media in over 60 countries; services have been used for the London 2012 Olympics, 2012 US Presidential Campaign, 2011 British Royal Wedding, Hurricane Irene, Japanese Tsunami, Academy Awards®, GRAMMY Awards®, Super Bowl, and many other events. In November 2012 the company raised $27 million in funding from Lightspeed Venture Partners, Canaan Partners, Carmel Ventures and Pitango Venture Capital, bringing the total raised to date to $50 million. LiveU was also selected as one of 2013’s Technology Pioneers by the World Economic Forum.


Supersonic Ads

San Francisco, CA, U.S.

What it does:Advertising monetization for social entertainment applications on web and mobile.

Why it’s hot:Supersonic runs video, brand engagement, and direct response campaigns across a network of over 500 leading games, publishers, and social networks in 200 countries. First virtual currency monetization platform to focus on the European market; has processed more than £50 million worth of virtual currencies since 2009. The only company in the world that runs both CPA and video brand engagement campaigns in social games.



Brooklyn, New York, U.S.

What it does:Dedicated to creating a healthy alternative food system.

Why it’s hot:Farmigo envisions a community-oriented food system in which people and farmers in the same geographic region are connected, and everyone has access to fresh-from-harvest food. Founded by Benzi Ronen, formerly with SAP, the company provides software and a website for community-supported agriculture (CSA) groups. It currently works with over 300 farms in 25 states across the U.S.; more than 3,500 CSAs use its software to process tens of millions of dollars of orders. Farmigo has raised $10 million from Benchmark Capital and Sherbrooke Capital.


Ravello Systems

Palo Alto, CA, U.S.

What it does:On-demand development and test environments in the cloud.

Why it’s hot:Ravello Systems delivers Software-as-a-Service that enables customers to use the unlimited resources of the public cloud to develop and test their on-premises applications. The company’s Cloud Application Hypervisor allows enterprises to encapsulate their multi-tier applications and run them anywhere without making any changes. In February Ravello raised $26 million from Sequoia Capital, Norwest Venture Partners and Bessemer Venture Partners. More than 2,000 enterprise users have launched 30,000 applications with its services.





London, UK

What it does:User-generated sports content platform.

Why it’s hot:FTBpro is the largest fan-generated media platform in online football, engaging millions of users across destination sites, mobile apps and social networks. Its content is created by thousands of dedicated contributors from around the globe. FTBpro receives 30 million page views and over 500 million Facebook and Twitter impressions monthly; half its traffic comes from mobile. Its mobile app became one of the top sports apps downloads when it launched in June. In May FTBpro raised $5.8 million from Israeli investors, Battery Ventures and Gemini Israel Ventures.



Tel Aviv, Israel

What it does:Text-to-video platform that can automatically turn any text-based article, post or feed into a short video.

Why it’s hot:More than 20,000 sites have generated videos using Wibbitz, which also allows publishers to monetize their videos through pre-roll advertising. In 2012 the company raised a $2.3 million Series A round headed up by Horizons Ventures, Li Ka-shing‘s investment fund; previous investors Initial Capitaland lool Venturesalso participated. Currently creating 10,000 videos a day, Wibbitz is ready to grow along with the rise in popularity of online videos.



tel aviv, israel

What it does:Web measurement and competitive intelligence.

Why it’s hot:Parent company SimilarGroup helps Internet users find and interpret web content. In January 2013 it launched SimilarWeb, which helps businesses, publishers, marketers and analysts benchmark performance against competitors, increase web traffic, and discover new opportunities to broaden their audiences. SimilarWeb estimates website rankings for over 30 million sites and draws competitive insights from a proprietary panel that measures the clickstream activity of tens of millions of Internet users around the world. In September the company launched a paid, Pro version of SimilarWeb. It also announced an additional $3.5 million in funding, bring the total raised to date to $7 million. Looking to unseat web-ranking leaders ComScore and Alexa.



tel aviv, israel

What it does:Multi-service privacy protection over all online services.

Why it’s hot:Offers a suite of security tools to protect personal privacy online, including a free mobile app for iOS, Android and Kindle Fire, and a Web browser plugin that gives users real-time alerts whenever a new application connects. MyPermissions gives users control over the data that apps are able to access. Recently launched MyPermissions Trust Certification Program, and a Twitter monitoring tool. Raised $1 million in seed funding in March from lool Ventures, 500 Startups (their first Israeli investment), 2B Angels, Plus Ventures and others.