Top 25 Mobile Start Ups To Watch 2016

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To identify the most promising global mobile start-ups Informilo asked some of the most active investors around the globe to nominate and evaluate companies outside their own portfolios. Some are well-known, others are below the radar but unlikely to stay that way for long. Here are our 2016 picks for the Top 25.

B2B


Aircall

www.aircall.io
Paris, France
What it does: Online phone system for teams.
Why it’s hot: Aircall’s business phone system deploys via an app to users’ own devices, and integrates with other business software, including Salesforce, Zendesk, Pipedrive and Slack. Thousands of customer service, sales or marketing teams in companies including Uber and Deliveroo, use Aircall’s services. In January it raised a $2.75 million seed round led by Balderton Capital.


AppsFlyer

www.appsflyer.com
San Francisco, CA, U.S.
What it does: Mobile app measurement and tracking.
Why it’s hot: AppsFlyer is a mobile apps measurement platform that allows developers, brands and agencies to optimize their customer acquisition funnel from one real-time dashboard. The company has measured more than $1 billion in mobile ad spend. In 2014 it raised a $7.1 million round from Pitango Venture Capital and Magma Venture Partners, bringing total funding to $28 million.


Rightware

www.rightware.com
Helsinki, Finland
What it does: UI for the automotive industry.
Why it’s hot: Since its launch in 2009 the company has raised €12 million from Nexit Ventures, Inventure and Finnish Industry Investment as well as from several unnamed auto manufacturers. Its Kanzi software is being installed in car models made by Audi and 15 other auto manufacturers. Rightware says it expects its technology to be installed in more than 25 million cars by 2022.


Slack

www.slack.com
San Francisco, CA, U.S.
What it does: Enterprise collaboration tool.
Why it’s hot: Slack launched its collaboration tool — which enhances internal company communication by integrating external services like Google Docs with a chat app — in February 2014; in October 2014 it was valued at $1.1 billion. In December 2015 an $80 million round put its valuation at $2.8 billion. Slack, which has raised $340 million in total, has more than two million users.


Trov

www.trov.com
San Francisco, CA, U.S.
What it does: Organizes users’ things.
Why it’s hot: Trov automatically categorizes and tracks important information about users’ things, including receipts, and insures them. All the information in a Trov is owned by the user and accessible on a mobile device. It currently tracks almost one billion items worth a total of $8.2 billion. In February 2015 it raised $6.5 million, bringing total funding to $13.3 million.


VitalFields

www.vitalfields.com
Tallinn, Estonia
What it does: Farm management systems.
Why it’s hot: VitalFields offers tools for planning, management and compliance reporting to farmers; they in turn provide VitalFields with daily data on farming practices which is analyzed and supplied back as advisory services. The company has more than 500,000 hectares under management. In May 2015 VitalFields raised a $1.2 million Series A round; investors included SmartCap.

Security


Argus Cyber Security

www.argus-sec.com
Tel Aviv, Israel
What it does: Security for the automotive industry.
Why it’s hot: Argus enables car manufacturers to protect connected vehicles from current and future attacks. Founded by cyber security experts, Argus incorporates both innovative security methods and proven computer networking practices into solutions for the automotive industry. In September 2015 it raised a $26 million Series B round, bringing total funding to $30 million.


Behaviosec

www.behaviosec.com
Lulea, Sweden
What it does: Multilayered customer security.
Why it’s hot: BehavioSec’s “behavioral biometrics” authenticates users based on how they interact with their devices; it delivers instant identity verification and continuous authentication. The company secures more than 1.5 billion transactions a year for more than 15 million users, including large banks; it’s also endorsed by Google and DARPA. In 2014 it raised $6.2 million, bringing funding to close to $8 million.


Bluebox

bluebox.com
San Francisco, CA, U.S.
What it does: Mobile app security and analytics.
Why it’s hot: Bluebox provides self-defending apps for consumers, BYOD employees and the extended enterprise. Its cloud-based solution helps enterprises secure mobile devices by protecting apps, detecting threats, and keeping data secure. The company is backed by $27.5 million from Andreessen Horowitz and others. Bluebox is named after a phone hacking device.


Centrify

www.centrify.com
Santa Clara, CA, U.S.
What it does: Enterprise security.
Why it’s hot: Centrify protects against the leading point of attack used in data breaches — compromised credentials — by securing an enterprise’s internal and external users as well as privileged accounts. Its 5,000 customers include half the Fortune 50. In 2014 Centrify raised $42 million, bringing funding to more than $94 million. Investors include Accel, Index Ventures and others.


Skycure

www.skycure.com
Palo Alto, CA
What it does: Mobile security.
Why it’s hot: Skycure’s predictive technology uses massive crowd knowledge to identify threats and secure mobile devices without compromising the user experience or privacy. Its founders worked in Israeli intelligence agency Unit 8200. In October 2015 Skycure raised $8 million from Shasta Ventures, Pitango Venture Capital, and others; total funding is $11 million.

Mobile commerce


Delectable

delectable.com/
San Francisco, CA, U.S.
What it does: Wine app.
Why it’s hot: Delectable’s app lets users take a photo of a wine label and get ratings and descriptions; they can then create a wine journal and share recommendations. It claims the world’s largest community of wine professionals and tastemakers. In December Delectable introduced Banquet, a wine-buying app. The company has raised more than $7 million in three rounds.


Flipkart

www.flipkart.com
Bangalore, India
What it does: E-commerce site and app.
Why it’s hot: Flipkart, India’s largest e-commerce company by sales, sells products from more than 40,000 vendors to 50 million customers. More than 75% of traffic comes from mobile devices; in April 2015 it announced it would shut down its website within a year and go mobile-only. In May 2015 the company raised $500 million at a $15.5 billion valuation. Total funding is $3.15 billion.


Mogujie

www.mogujie.com
Hangzhou, China
What it does: Women’s fashion service.
Why it’s hot: Mogujie (“Mushroom Street”), a shopping site and mobile app, is one of China’s fastest-growing e-commerce start-ups, with more than 130 million users (35 million are monthly active users). In November 2015 it raised $200 million; in January it agreed to take over Tencent-backed Meilishuo.com, with 100 million users. The company is valued at close to $2.5 billion.


Shopgate

www.shopgate.com
Frankfurt, Germany & Palo Alto, CA, U.S.
What it does: Mobile commerce platform.
Why it’s hot: Shopgate builds mobile websites and native apps that integrate with over 60 of the world’s most popular shopping carts. Shopgate claims more than 30 million monthly unique visitors, 25 million products and 17.5 million app downloads; it says it increases mobile conversion rates by up to 900% for its merchants. In has raised more than $9 million in four funding rounds.

Chat/Social/Messaging


Button

www.usebutton.com
New York, NY, U.S.
What it does: Contextual commerce.
Why it’s hot:: Button’s platform extends mobile experiences across the app economy through intelligent deep linking. For example, Foursquare users can reserve a table at a restaurant via OpenTable without leaving the Foursquare app. Other Button partners include Uber, Airbnb, Delivery Hero and Ticketmaster. In January 2015 Button raised $12 million in Series A funding.


Happn

www.happn.com
Paris, France
What it does: Location-based dating.
Why it’s hot: Happn enables users to find a person they’ve crossed paths with again, and to get in touch with them. First launched in Paris in 2014, the service is now available in more than 30 cities around the world and has more than 10 million members. In September 2015 Happn closed a $14 million Series B round, bringing total funding to $22 million.


Hike

get.hike.in
http://get.hike.in
Delhi, India
What it does: Chat app.
Why it’s hot: Hike is India’s biggest chat app; more than 70 million users (95% in India) share 30 billion messages a month. In 2015 it acquired U.S. start-up Zip Phone, which allows users to make Wi-Fi-enabled phone calls. In January 2016 the company raised an undisclosed funding round; it had previously raised a total of $86 million from Bharti/Softbank joint venture BSB and Tiger Global.


If This Then That

ifttt.com
San Francisco, CA, U.S.
What it does: Connects web apps.
Why it’s hot: IFTTT’s app creates simple connections, called “recipes,” between more than 250 services such as Facebook, Dropbox, Instagram, Twitter and Gmail, as well as devices like phones, Nest Thermostats and Fitbits. Users run more than 20 million recipes each day. The company raised $30 million in a Series B round in 2014, bringing total funding to $38.5 million.

Connectivity/IoT


DJI

www.dji.com
Shenzhen, China
What it does: Drone maker.
Why it’s hot: Founded in 2006 by Hong Kong University of Science and Technology student Frank Wang, DJI has become the leading provider of commercial drones (many of which carry cameras). Revenue in 2015 is estimated to have been more than $1 billion, up from just over $150 million two years ago. In March 2015 Accel Partners invested $75 million, valuing the company at $8 billion.


Instabridge

www.instabridge.com
Stockholm, Sweden
What it does: Wi-Fi hotspot finder app.
Why it’s hot: Instabridge’s app acts as a “SIM-card for WiFi,” allowing users to connect to more than 500,000 hotspots that have been shared by more than one million members of Instabridge. It’s popular in emerging markets. In September it raised a $3 million Series A round, led by MOOR and Balderton Capital; Creandum and Swisscom Ventures also invested.


Netatmo

www.netatmo.com
Boulogne-Billancourt, France
What it does: Connected home devices.
Why it’s hot: Founded in 2011, Netatmo develops smart home devices such as weather stations, air quality monitors, thermostats and security cameras. In November 2015 it received $32 million from French building infrastructure provider Legrand, Iris Capital and others. It had previously raised $6 million. It claims to lead the market in France, Spain, Portugal and Germany.

Gaming/Entertainment


90min

www.90min.com
London, UK
What it does: Sports fan-driven media platform.
Why it’s hot: 90min powers socially-driven sports content distributed to over 35 million monthly users in ten languages across web, mobile and social. It receives more than 250 million page views and 500 million Facebook and Twitter impressions monthly. In October the company raised $15 million from ProSiebenSat.1 Media SE, and existing investors. Total funding is $39 million.


Seriously

www.seriously.com
Helsinki, Finland
What it does: Mobile games.
Why it’s hot: Seriously’s Best Fiends has been downloaded more than 25 million times, and is the top 10 puzzle game in 109 countries. More than two million people play daily. In 2015 it raised $18 million in a Series A round from Northzone, Korea Investment Partners, and previous investors Upfront Ventures, Sunstone Capital and Daher Capital bringing total funding to $28 million.


Social Point

www.socialpoint.es
Barcelona, Spain
What it does: Social gaming.
Why it’s hot: Founded in 2008, Social Point is the third-largest game developer on Facebook, with a monthly reach of more than 50 million. The company reported revenues of $100 million for 2015. It has raised more than $44 million, including a $30 million series C round in 2014. Investors include Nauta Capital, Idinvest Partners and BBVA.

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