Author Archives: Esther Dyson

Protecting The Inbox

How many emails do you have in your inbox? In general, each one represents a task – something to read, a query to answer, a meeting to book, a bill to pay, a request to fulfill or deny, even a friend’s post to like. Also on your to-do list: Facebook messages, LinkedIn intro requests, twitter

The Attention Economy

 It's fashionable these days to talk about personal attention as a commodity or even a currency. But in fact, it's a different kind of phenomenon, one that is becoming more interesting now that the Internet makes it easier for businessesto pay attention to individual customers on a grand scale…even as many companies sometimes confuse attention

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