Blyk

Blyk's Saga: The Limits of Ad-Supported Mobile

Submitted by Jennifer L. Schenker on August 5, 2009

Blyk, a European ad-supported mobile phone service with gold-plated backing and a dream management team, was considered a serious potential threat to mobile operators when it launched in 2006. But mobile advertising has not reaped the hoped-for financial benefits for either Blyk or traditional operators. Now, the two sides are teaming up in the hopes of getting better results.
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