Electronic Arts

How Electronic Arts Integrates Start-Ups

Global video game maker Electronic Arts does not pretend to have all of the answers but the company's executives agreed to talk to Informilo about how the global gaming company integrates start-ups  once it acquires them, an issue of interest to multinationals in all sectors . Read more

Electronic Arts Accelerates Move Into Social Gaming With Playfish Acquisition

In an anticipated deal Electronic Arts announced November 9 that it will buy Playfish, a London-based company that produces games for friends to play together over social and mobile platforms such as Facebook, MySpace, Bebo, Google, iPhone and Android. Playfish, a two-year-old company backed by Accel Partners and Index Ventures, is disrupting the traditional video game marketplace by offering game experiences that allow people to play with their real life friends via social networks.Read more

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