Tag Archives: Mark Read

Going Digital: An Interview With WPP’s Mark Read

Going Digital: An Interview With WPP’s Mark Read

Global digital advertising spending broke through the $100 billion barrier last year, according to eMarketer, meaning that desktop, laptop, tablet, and mobile advertising now accounts for about a fifth of the market. While the milestone made for eye-catching headlines, it’s only the first phase of an inexorable revolution which will see the advertising and marketing

Digital Or Die: An Interview With WPP’s Mark Read

Global digital advertising spend broke through the $100 billion barrier last year, according to eMarketer, meaning that desktop, laptop, tablet, and mobile advertising now accounts for about 20% of the market. While the milestone made for eye-catching headlines, it represents only the first phase of an inexorable revolution which will see the advertising and marketing

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