Mattel

How Augmented Reality Will Change Entertainment and Advertising

 France's Total Immersion is positioning its augmented reality technology as an essential component of the next generation of entertainment and advertising.  It is already being integrated into a new Mattel toy line based on Twentieth Century Fox's upcoming action adventure film "Avatar" and in sports trading cards sold by a company owned by former Disney CEO Michael Eisner. Click on “read more” to see the video and read the story.
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France's Rising Tech Stars

The European Tech Tour Association served up France’s best start-ups to 60 venture capitalists from the U.S. and Europe during a hectic 48 hour road trip. Click “read more” to see the video and read the story.Read more

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