Recently, I attended the World Economic Forum in Davos, Switzerland, the gathering of 2,500 CEOs, heads of state, and visionaries from the arts. At Davos, I saw Chinese vice premier Li Keqiang, Bill Clinton, Bill Gates, met Miss Universe, and participated with the "titans of social media" - as the founders of Twitter, Facebook, MySpace and LinkedIn squared off. Heady stuff. But mid week, I went to a session that eclipsed them all. It was innocuously entitled The Power of the Purse.Read more